Assos was founded in the 1970s by Toni Maier, best known for creating the first Lycra cycling short. In Ticino, along the Swiss-Italian border, Assos also produced some avant garde bicycle components. They continue with cycle clothing, but the components are no longer offered.

Updated 10.26.2014

Assos cranks

Assos crank set & brochure, new in box

Unusual bottom bracket design

Pictures courtesy Clyde Putman

Assos pedals

Pictures courtesy Nigel Peyton

Assos drilled-out saddle

One of the first lightweight Aero rims.

BMZ bicycle using ASSOS crankset, pedals, rims and saddle.

Advertising that caught much attention...