Armstrong

Armstrong

1925 ~ 1970s(?) Birmingham

“…1956 saw the formation of the British Cycle Corporation by the Tube Investments Group which already owned Phillips, Hercules, Armstrong, and Norman. In 1957, Raleigh bought the BSA Cycles Ltd., which gave them exclusive use of the former brand names New Hudson and Sunbeam. Raleigh also already owned the Robin Hood brand, and Three Spires with Triumph (cycles) also at their disposal.
“BSA had itself acquired Triumph Cycle Co. Ltd. only five years previously. Ti added the Sun bicycle company to their stable in 1958, and with two “super groups” now controlling a large portion of the market, it was perhaps inevitable that in 1960, Tube Investments acquired Raleigh and merged the British Cycle Corporation with Raleigh to form TI乏aleigh, which now had 75% of the UK market. TI乏aleigh then acquired Carlton Cycles in Worksop, England that same year, at the time one of the largest semi-custom lightweight makers in the UK. Ti Raleigh gave total control of its cycle division to Raleigh and soon set about marketing many of the acquired names as budget ranges, though with Raleigh frames. The old British Cycle Corporation factory at Handsworth continued to produce non Raleigh branded product well into the 1970s, with Raleigh branded models built in the main plant at Nottingham.”

Link to Graces Guide with an outline of Armstrong’s history and many ads from the 1930s.

Ads from 1930, including models "Moth Super Sport" and " Superb Consort"

Neill Currie's 1955 Path racer

1960s (?) Armstrong road bike with Nervex lugs, Campagnolo gears..

(I have misplaced the identity of the owner of this bike Please advise the webmaster).