La Fabbrica Moto Velo FIORELLI, Di Novi Ligure, Italia

A family business established in 1932 and manufacturer of a complete line of bicycles and mopeds. Many famous champions rode Fiorelli including Kubler, Koblet, Gaul, Motta and Ole Ritter. In 1968, Ritter set a new world hour record on Fiorelli. It is reported that the factory closed in 1990.

Beginning in 1954 and through the 1980s, Fiorelli was the official manufacturer of

Click on thumbnails to see larger views.

Updated 7.6.2020

Il grande Fausto (Coppi) video

Thomas Reitz's 1960s Fiorelli

Coppi branded Fiorelli frame set

Photos courtesy Ben Cole at